Some may argue that converting potential customers into lifelong repeat buyers is the single most important factor in web design, they are, in fact, wrong. Getting conversions and making revenue is indeed the destination you should have in mind when designing a website, but you shouldn’t forget the strategies and design rules that entice visitors to your pages in the first place.
In order to make the most out of your online presence, consider incorporating the following 5 web design factors:
1. Simple is best
Everyone is tempted from time to time to make something flashy and complex. However, that is a one-way road to customer frustration. The highest percentage of complaints in terms of web design come from the overly complicated websites without a clear focus. If your navigation doesn’t work properly, if the format is jumbled or overwhelming, or there is too much stimulation at one time, people aren’t going to be pleased—and you will ultimately drive them away.
In short, keep it simple.
2. Content is your ace
In the same vein as the above point, a website that lacks content is a useless website. People visit your website to have some kind of need fulfilled, whether that is looking for answers to a problem or making a purchase to satisfy their wants. This means that the content present on your website has to somehow meet these needs of the visitor. Without quality content, such as various types of media, blogs, articles, and so on, you won’t create conversions.
Consistency and quality are two things that help cement consumer trust in your services or products. One way to showcase your reliability, professionalism, and other positive traits is through your website. Stay consistent with the latest SEO practices, make sure that your site is functional, has a mobile-friendly version, and isn’t slow.
4. Ease of use
As mentioned earlier, navigation and information organization is pivotal to the efficiency of the website. You should ensure that navigation is easily accessible, whether in the form of a button or drop-down menu, or with a site map at the bottom of the website. You also need to consider scrolling, side navigation, menus, widgets, and so on. Also, if your website is multi-lingual, make sure switching between different versions doesn’t create formatting or navigation issues. Anything that hinders movement throughout the website is a serious issue that will drive people away.
5. Focus on the target audience
Lastly, remember that your website isn’t targeting everyone out there. It’s only targeting those who you want to sell your product or service too. In other words, you need to figure out who you are trying to attract and have the site reflect that type of individual. Having a solid grasp of the target audience will help you decide on design elements, such as media, colors, and content.
Designing your own website requires a lot of research and thinking. By considering these 5 important web design factors during construction, you will already be one step ahead of the competition. Aim to give consumers a wonderful first impression, and you will gain success in no time.