Homepage SEO is not a rocket science. It is actually a simple concept that is built around optimizing your website’s homepage as per relevant keywords. However, as simple as it may seem, there is a lot more to it than just infusing keywords in the homepage content.
An effective homepage optimization strategy involves a plenty of other things to do its job well. Just think of it this way, there are many other websites that are using the same keywords as you. Then how can a search engine rank these sites favorably if they do not have any other metric to judge them? This might exactly be the problem why your site is not performing well even though it has been fully optimized in terms of keywords.
Did you know that your homepage is the most important authoritative page on your website? According to experts, you should not try to rank your homepage based on one focus keyword only. However, that doesn’t mean you should stop maximizing its potential. Instead, you should use a combination of home page SEO strategies to boost your website’s rankings.
While it is important to boost your homepage based on relevant keywords, SEO experts also suggest that you should not invest all your energy in just one focus keyword. The idea is to set the keywords based on your website’s theme so that the search engines can know what you really do. With the keyword framework in place, let us now discuss other important aspects of creating an SEO-friendly homepage.
Set Your Goals
When you are designing your homepage, it should meet the following three goals:
- Answer basic questions that will help dispel any doubts about your website’s purpose. This can be done by adding quality content supported with social media integration
- Your website should immediately tell the site visitors and Google what your company does
- The navigation should be effortless and efficient so that the users can find what they are looking for easily
When you accomplish these three simple goals, you are not only structuring your website more efficiently but also making it SEO-rich. Look at it this way, when a website is organically infused with helpful keywords, provide rich content, and can be easily navigated, it will automatically attract visitors and search engines. The trick is to incorporate elements that make sense to your website’s underlying theme.
Explain Who You Are
A home page that doesn’t answer this question will fail at so many levels. You need to be very clear and concise in explaining who you are what you do. And while you are doing that, just remember to share explicitly with your audience what’s in it for them if they choose to transact with you. Never leave anything to doubt. This is where good quality content comes into play. The information that goes round and round in circles will not serve any purpose, neither SEO nor business. This is why it is important to establish your USPs within the first few seconds of landing on your page.
SEO without keywords is incomplete. As mentioned earlier, when you are doing homepage SEO, you don’t need to target one keyword only. Instead, follow a small subgroup of keywords that will set the tone of your website for search engine and site visitors. Just look for opportunities to tighten the content on your homepage so that it becomes more target audience specific. The only thing you need to remember is to be natural when infusing the keywords. Search engines penalize websites that use unnatural keyword stuffing to trick the system.
Did you know that headers play a huge role in SEO? A lot of people undermine its capability in ranking their website favorably on search engines. However, you can benefit from headers on your homepage by infusing them with focus keywords in a natural manner. Apart from using the keywords, header size also matters in determining their SEO-abilities. That being said, always use an H1 tag that should be aligned with your products/services and website theme. Place the H1 tag on top of the page for it to be picked up by Google.
Once you have used the H1 tag, you can then add more header tags such as H2, H3, H4, so on and so forth. By using these headers, you can create a hierarchical flow to your content that ranks well with the search engines.
Use Creative Visuals
Have you ever noticed how websites rich in photos and videos get more site visitors? This is because humans interact with visually-rich content much more than the textual content. So, it goes without saying that your homepage should have at least a few photos and preferably a video to attract users and search bots.
The ideal combination is to use images with blocks of text that tell the user about you in brief. When visual content is accompanied with textual content, it not only catches the reader’s eye but also provides quick details about your products and services without using too many words.
Videos, on the other hand, can take your homepage to the next level. So, if you have the time or budget for a video, then it would be a good idea to create an interesting one for your homepage. If your video strikes the right chord with the visitors, then you may just get lucky and earn some valuable backlinks on your page!
SEO is not as complicated as it is thought to be. In fact, when you are genuinely geared towards helping users and committed to delivering what you promise, then everything you do on your website will be a natural extension of that intent. This article will help you with the technicalities of setting up a website that can be picked up by search engines easily. However, as far as the creativity goes, it really depends on you and your ability to keep the audience hooked.
But if you have good quality content and you need expertize to help you get it out there, then the tips in this article will work wonders for you!